A Not Dot Com Picture
| Reckitt's Blue,
"The Purest and Best" Washington Avenue, Brooklyn (photo by Frank H. Jump)
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"Ultramarine. A perfect expression
for what I felt the magical moment I
first glimpsed this magnificent relic
of the late-nineteenth century- an
azure monument to a pioneering
advertising and global marketing campaign," Jump
writes.
Founded in 1840, the company originally obtained the special blue in its laundry starch by grinding semi-precious lapis lazuli. Today its descendant, the conglomerate Reckitt & Colman, Inc., makes French's Mustard and Lysol. |
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Email Jump Fading Ad Campaign |
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